Anatomy of a High-Retention 60-Second Script

  • 0–3 Seconds (Hook • ~10 words): Grab attention immediately with a provocative question, bold statement, or unexpected visual.
  • 3–45 Seconds (Core Content • ~100 words): Deliver the main value concisely without unnecessary filler words.
  • 45–60 Seconds (Call to Action • ~25 words): Invite the viewer to subscribe, comment, or check the link in bio.

Recommended Word Counts by Platform

75
30-Second Reel
Fast, punchy delivery
155
60-Second Energetic
TikTok-style fast pace